Doterra Expert Self Analysis

I had a lot of fun starting up my sisters doterra oil page. I enjoyed all the posts that gave health tips about certain oils. I found out that the most popular posts were posts of pictures, the most popular picture was about the contest that we ran a few weeks ago, which helped a little bit with our likes. We plan to do another contest sometime soon to help increase the page awareness. My sister recently created a email address for her oil business, so I will mention that in posts so people can contact her personally. I am going to continue posting on the page and I want to work on interacting with other essential oil pages and try to get people to post on the page as a way to get testimonials.

A Contextual Impact of Social Media

I have chosen to do my analysis on the integration of social media and the Colorado flooding of 2013 that started during the week of September 9th.  The TV is normally a big source for finding out what is happening in big news events, but with the flooding social media played a big role during the floods reaching out to more people in ways that television could not.

Social media helps to make information accessible to almost anyone who wants to become involved with it.  With the Colorado flooding Social media helped a wide range of people connect and locate their loved ones and thousands of people were able to take pictures and video of the flooding and damage and post them on Twitter or Instagram. With technology, coverage of disasters have evolved quickly.

Throughout the disaster, the hashtags #COfloodrelief  and #COflood were created to help spread the word and to raise funds for those in need.  This really let people get involved in what was happening. It is also a great two way communication model and is a more intimate way for everyone to be involved. 

The #COFloodRelief campaign actively helped users to to get included with the disaster and also let twitter followers reach out to their followers by Re-Tweeting any messages.  Letting users pass on any important messages helps them stay involved since most people are wanting to help in some way.

The psychological content, what everyone thinks about what is happening, helps everyone to develop their own opinion about the disaster.  They can discuss over Facebook posts, tweets and online discussions.  Social media helps to create a somewhat virtual world for people, so they can become more involved with the disaster.  This can help people from all over to start thinking critically and help with problem solving. 


A local Colorado news organization even had a interactive web site that helped to connect everything that was going on.  From the site people were able to get updates, death tolls, rescue updates, flooding areas, alerts, shelter information and more.

I think all the different social media outlets really helped spread the word about the Colorado flooding.  It helped people reconnect with others and spread awareness about it.

Sustainability

City: Richmond, VA

https://www.facebook.com/RVAStreetFoodies

Richmond has a great food truck idea that is circulating around fairly well.  They do have a Facebook page for it and a website.  They update the website with information about what vendors will be out certain nights.  Great idea.  Though they do need to work on updating their Facebook page.  They have only done 2 posts in the past 3 months.  I think if they update their Facebook page a few times a week they could drive more people out to the food trucks.


http://www.timesdispatch.com/entertainment-life/food-dining/

They also have a city wide website that they update with all kinds of different information.   They have dining out reviews, meal plans, recipes and a Tweet of the week.  The Tweet of the week is all about recent food reviews from Richmond restaurants.

Richmond also has a few Twitter accounts:

https://twitter.com/VisitRichmond
https://twitter.com/CityRichmondVA
https://twitter.com/SlowFoodRVA


Only one of them is updated regularly.  They could definitely use some improvement with their Twitter accounts.  Tweeting about what food they have to offer and local restaurants would help their social media presence.

Dot #4

In the "Connecting the Dots of Social Media" assignment my group was #4, the body.  We looked for information from the past, present and future of health and the body.  I talked about a few things from past that was major in the bodies history.  Then Nate went over a few things that are happening right now.  Brandon then went over things that are being developed and things that may happen in the future.

Sample Ad Audience

Ideal audience:

Digital Divide

When is comes to the digital divide and privacy, I find myself in the middle.

 When Facebook first came out and all my friends were getting accounts, I fought getting an account, as I didn't want to get another damn account as I was already using MySpace and twitter.  I finally got one, after most of my family had signed up for one (Even my mother).  I liked it in the beginning.  But the last 2 years I have really gotten sick of Facebook.  It is mostly people complaining about their lives, politics or what they ate for lunch.  I find that most of the time that I am on Facebook I am just bored and need something to distract myself with.  Though I do like being able to check up with my family that I don't talk to very often and see what is going on in their lives.

I don't have anything to hide, so if the government wants to find out things about me they can.  Though I don't love that they are always spying on us.  A few months ago my dad sent me an article on how to make your Facebook profile more private.  I jumped on that train and made it more secure and so that I see less ads.  I do want the ability to have some privacy, I don't think everyone needs to know about my business, though I don't post every single thing that is going on with my life on Facebook!  So I am glad that I am able to have the option of some privacy options.

Sample Ad

doTERRA Essential Oils

dōTERRA offers Certified Pure Therapeutic Grade essential oils.

Discover how they are safer, cheaper and more effective.
Oil's are natural medicines. 

doTERRA  Oil Expert

Assist your health with Essential oils
From weight loss to kids with stuffy noses
Discover natures medicine.

Have you seen this?!?

http://www.huffingtonpost.com/2013/09/30/jon-stewart-on-govt-shutdown_n_4020581.html?ncid=txtlnkushpmg00000037&ir=Politics&utm_hp_ref=fb&src=sp&comm_ref=false


Here's a little Jon Stewart for the day!

Facebook Plan

Our first goal is too use Instagram and Facebook to communicate with our customers and help build more awareness about essential oils. These two platforms will be our main source of communication. We want to create a venue for customer support. We want to do giveaways every few weeks to keep fans involved and always think about our page and products.

We want to focus on posting:

• About the oils  
• Health benefits
• Comparing other brands of oils
• Daily uses of oils
• Updates 
• Monthly deals

We want to post things that are appealing and educational. Interaction with the fans we have is very important, but also growing the fan base and continually growing the fans interaction is equally, if not more important.

President Obama's Speech on Syria

This evening President Obama made a speech about this thoughts about Syria. About five minutes before the speech I decided to jump on Twitter to see if anyone was already tweeting about it. There were some making the announcement that his speech was only minutes away. Then the President started to talk and twitter started to blow up. I checked Facebook once, but didn't see any Syria talk on it, so I stuck with Twitter. I am against a military strike on Syria, so I wanted to see what everyone else was saying about it.



There were tons of new tweets every few seconds throughout his speech. Here are a few interesting comments.

Most people were rather negative towards his speech and didn't agree with his points. Though I did see a few (very few) people that fully supported the actions and claims he was making.


Though he is great at giving speeches, he didn't change my thoughts towards what he wants to do in Syria. Nor did Social media. Social media is definitely great for spreading ideas fast and getting people to talk about just about anything going on in the world.

Facebook URL

URL:


https://www.facebook.com/DoterraOilsExpert

Mission Statement

Mission Statement:

Our mission, at DoTerra Expert, is to provide you with all the best quality oils and tips you need to improve your health and wellbeing.   We want our page to be your first source for all your oil and health needs. We are always willing to help you out with any of your needs or questions you may have. We pride ourselves in selling the best oils and having great customer service.

Establishing Personas

Personas


Jane is 36, married with four kids. She is a stay at home mom while her husband works full time for an insurance agency. She is always concerned about the health of her children and hates when they are sick, so she try's to find the best ways to help them feel better. She has always had an interest in natural health. She likes to look online for new ideas and things to help out with her families help.


Michele is 63, married with five children and eight grandchildren. She likes to garden and take walks with her husband. She often suffers from arthritis and is always looking for ways to help ease the pain of it. She occasionally uses Facebook to keep in touch with her kids and grandchildren.


Stacey is 28, she is single and currently going to college to get her Bachelors degree in business. She has always been a healthy person and try's to do things naturally in her life. She likes to exercise a few times a week as it makes her feel great. She has been using essential oils for a few years and loves them. Whenever she is sick, has a headache, needs energy... she gets her oils out! She has been trying to introduce them to her friends and family to help them out with their health and well being.